A Canadian retailer launches with shipping, loyalty and pickup that fit its market

The Challenge

A Canadian rollout with requirements a default store can't meet

Healthy Planet Canada sells natural health products through its stores and online, across a country where shipping rules vary by carrier and destination.

The new store had to handle loyalty, store credit, address validation, restricted-brand pricing and buy-online-pickup-in-store — none of which a default setup provides.

The build was with an outside developer, so the risk was choosing the wrong components and discovering it at launch.

The Strategy

Get the component choices right before the build commits to them

PeakBeyond's contribution was selection and sequencing: recommending an extension set that covers shipping by carrier and country, loyalty, store credit, address validation and restricted-brand pricing, so the developer built on components proven to do the job.

Store pickup was planned as an operational flow rather than a checkout option, because it touches inventory, staff and the stores themselves.

We also took hosting and email onboarding in hand, so the platform and its deliverability were ready before go-live rather than after.

The Solution

Component choices, hosting and a supported launch

PeakBeyond got the component choices right before the build committed to them, working alongside the client's own developer through to go-live.

• Chose components proven to do the job — An extension set covering shipping by carrier and country, loyalty, store credit, address validation and restricted-brand pricing, so a Canadian retailer didn't meet its own market's rules the hard way.
• Planned pickup as an operation, not a checkout setting — Buy-online-pickup-in-store designed across the website and the stores, because it touches inventory, staff and the branches themselves.
• Readied the platform before launch — Hosting onboarded and email set up so deliverability was proven at go-live rather than discovered after it.
• Supported the build and the launch — Worked with the outside developer through the build and fixed search at go-live.

Selection and sequencing were the contribution: the store opened in March 2021 with the hard requirements already handled.

The Results

Launched with the hard requirements already handled

The new store went live in March 2021 with Canadian shipping rules, loyalty, store credit, address validation and restricted-brand pricing in place from the first day.

Store pickup was ready as a working process rather than a setting, connecting the website to the stores.

Hosting and email were onboarded before launch, so the site opened on infrastructure that was already proven.

A national retailer launched without discovering its country's rules the hard way.