A specialist footwear retailer recovers from a server crash without losing its catalog

The Challenge

A catalog of variations, and then a crash that stopped it flowing

Eneslow is a New York pedorthic retailer selling footwear across many sizes and widths, with shoe modifications that customers choose at purchase — options that depend on other options.

That makes the catalog large and interdependent, and the connection between the back office and the website critical: new products only reach customers if it works.

In 2025 the back-office server crashed. New products stopped reaching the website, and the custom export jobs and size-chart customizations built up over years were wiped.

The Strategy

Rebuild at the lowest cost, then make the next recovery easy

PeakBeyond assessed the recovery routes and chose the lowest-cost path that fully restored the business, rather than the fastest or the most elaborate.

Restoration went in the order the business felt it: the product import first, so new products could reach the website again, then the exports, schedules, sync settings and size charts, then images with the correct file naming.

Crucially, we then documented and backed up the configuration, so a future restore is a procedure rather than a rebuild — the difference between two months and an afternoon.

The Solution

A replatform, dependent options and a documented recovery

PeakBeyond has worked with Eneslow across three engagements in six years, each one protecting the catalog the business runs on.

• Led the replatform — Category design, extension recommendations, migration and product import approach, and integration selection, with the back-office server tuned before go-live so the catalog could flow at volume.
• Made the store sell what the shop can make — Dependent custom options and sales kits for shoe modifications, configured in production.
• Chose the recovery on cost, not drama — Assessed the routes after the server crash, took the lowest-cost path that fully restored the business, and put the product import back first so new products could reach the website again.
• Rebuilt the rest in the order the business feels it — Exports, scheduled tasks, sync settings and size charts, then product images with the correct file naming.
• Made the next recovery a procedure — Documented and backed up the configuration, turning a repeat incident from a rebuild into a restore.

Restoration followed the order the business felt the loss in, and the knowledge was written down this time.

The Results

Products and images flowing again — and the knowledge kept this time

Products and images flowed to the website again after the recovery, with the custom exports and size charts rebuilt rather than abandoned.

Shoe modifications work as dependent options at checkout, so customers order what the store can actually make.

The configuration is now documented and backed up, which turns a repeat incident from a project into a procedure.

The crash cost Eneslow weeks once; it won't cost that again.